BB Internet Marketing Inc
13748 Bridlewood Drive
Gainesville, VA 20155
USA.

Email : client-services@bbimark.com

The Five Step Internet Marketing Strategy

BB Internet Marketing has developed a streamlined process for developing online campaigns to match the aggressive sales goals our merchants demand. This five step process is easily defined:

Analyze - Create - Test - Update - Repeat

Analyze - BBIMark carefully analyzes our merchant marketplace. Every merchant is different; different seasonal swings, return rates, churn, and operating margins are but a few aspects that must be carefully scrutinized before a campaign can be developed. There is no stone left unturned as we lay the ground work for the second step of our process...

Create - After a thorough analysis of the market we are entering, we then set out to create content around that market. Our developers specialize in creating value through content. The search engines recognize this and reward BBIMark sites with consistent high rankings. Original, fully researched content is what we do. Sometimes we are more like a research lab than Internet marketers!

Test - Content cannot work in a vacuum. Context, competition, approachability and demand are all things that must be considered. When BBIMark launches a new campaign, the "content is king" never leaves our thought process. But which content? Some pages convert, some don't. The trick is to test and re-test. We do this be always using a control to test against. If a control is beat, we update the site and start again. By using control testing, our CTR and conversions are constantly on the rise.

Update and Repeat - Our vigorous testing is always topped off with updates. But it doesn't stop there - we continue the process until we find (through more testing) that our maximum ROI has been reached. Because search algorithms are constantly changing, we have yet to "stop" making updates on any site.